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Modern Marketer

I'm a data-driven digital marketer with over 10 years experience in creating marketing campaigns that deliver leads and significantly increase a company’s bottom line. With a proven track record in both B2B and B2C digital marketing, I research, align and optimize your company’s digital marketing strategy and tactics to your company’s business and marketing goals. I am a graduate of both Sheridan College’s Marketing Management program and the University of Toronto’s Digital Marketing Management program.

I translate your company's business requirements and user needs into websites and landing pages that convert and drive business. Focused on front-end development, I’m proficient in HTML, CSS, jQuery, JavaScript, Bootstrap and Foundation. The content management systems I’ve used include both SharePoint and WordPress. I am also graduate of Humber College’s Web Design, Development and Maintenance certificate.

Using research and analytics, I deliver user experiences tailored to your company’s end user needs and business requirements. Some the UX techniques I use include personas, card sorting, information architecture, site maps, wireframes, customer journey maps, prototyping and usability testing. My UX tools include Omnigraffle, Balsamiq, Axure, Sketch, Invision and Optimizely. In 2016, I earned the User Experience Design Certificate from George Brown College.

Using project management techniques and methodologies, I deliver marketing campaigns and websites that are on time, on budget and within scope. I’m experienced in both the waterfall and agile project management methodologies. In 2012, I earned a Certificate in Project Management from Humber College.


Marketing Strategy
  • Branding and Positioning
  • Market Research
  • Competitor Analysis
  • Marketing Funnels
  • Behaviour Psychology
Lead Generation
  • Growth Marketing
  • Lead Scoring
  • Landing Page Creation
  • Conversion Rate Optimization
  • Turning Leads Into Customers
  • E-commerce UX
  • Customer Journey Analysis
  • Cart Abandonment Analysis
  • A/B Testing
  • Shopify and WooCommerce
User Experience
  • Personas
  • Information Architecture
  • Site Maps & Wireframes
  • Prototypes
  • Usability Testing
Design & Development
  • Sketch, Photoshop & Illustrator
  • HTML5, CSS3 & Sass
  • JavaScript & jQuery
  • Bootstrap & Foundation
  • WordPress
A/B Testing
  • Marketing Funnel Optimization
  • E-mail Optimization
  • Social Media Optimizaton
  • E-commerce Optimization
  • Optimizely & Google Optimize
Content Marketing
  • Content Strategy
  • Blog Creation
  • Content Mapping
  • Content Calendars
  • Webinar Events
Social Media
  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn
Email Marketing
  • Responsive HTML Emails
  • List Segmention
  • A/B Message Testing
  • Marketing Automation
  • Drip Campaigns
Paid Search & Social
  • PPC Campaigns
  • Text, Banner & Dynamic Ads
  • Google AdWords & Bing Ads
  • Social Media Campaigns
  • Programmatic & RTB
  • Key Performance Indicators
  • Acquisitions and Behaviour
  • Conversion Goals
  • Customer Segmentation
  • Google Analytics and Piwik
  • Keyword Optimization
  • On-page SEO
  • Link Building
  • E-commerce SEO
  • Local SEO

About Me

I’m a full-stack digital marketer living in the Greater Toronto Area (GTA), Ontario. Using digital marketing, user experience design, project management and web development, I build websites and digital marketing campaigns that will grow your business and increase your company's bottom line. Experienced in creating both B2B and B2C digital marketing campaigns and websites, I'm available for freelance projects.

Digital Marketing

10+ Years

Web Design & Development

5 Years

User Experience Design

3 Years

Project Management

4 Years

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Greater Toronto, Ontario