Full-Stack MARKETER

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Modern Marketer

I'm a data-driven digital marketer with over 10 years experience in creating marketing campaigns that deliver leads and significantly increase a company’s bottom line. With a proven track record in both B2B and B2C digital marketing, I research, align and optimize your company’s digital marketing strategy and tactics to your company’s business and marketing goals. I am a graduate of both Sheridan College’s Marketing Management program and the University of Toronto’s Digital Marketing Management program.

I translate your company's business requirements and user needs into websites and landing pages that convert and drive business. Focused on front-end development, I’m proficient in HTML, CSS, jQuery, JavaScript, Bootstrap and Foundation. The content management systems I’ve used include both SharePoint and WordPress. I am also graduate of Humber College’s Web Design, Development and Maintenance certificate.

Using research and analytics, I deliver user experiences tailored to your company’s end user needs and business requirements. Some the UX techniques I use include personas, card sorting, information architecture, site maps, wireframes, customer journey maps, prototyping and usability testing. My UX tools include Omnigraffle, Balsamiq, Axure, Sketch, Invision and Optimizely. In 2016, I earned the User Experience Design Certificate from George Brown College.

Using project management techniques and methodologies, I deliver marketing campaigns and websites that are on time, on budget and within scope. I’m experienced in both the waterfall and agile project management methodologies. In 2012, I earned a Certificate in Project Management from Humber College.

Capabilities

Marketing Strategy
  • Branding and Positioning
  • Market Research
  • Competitor Analysis
  • Marketing Funnels
  • Behaviour Psychology
Lead Generation
  • Growth Marketing
  • Lead Scoring
  • Landing Page Creation
  • Conversion Rate Optimization
  • Turning Leads Into Customers
E-commerce
  • E-commerce UX
  • Customer Journey Analysis
  • Cart Abandonment Analysis
  • A/B Testing
  • Shopify and WooCommerce
User Experience
  • Personas
  • Information Architecture
  • Site Maps & Wireframes
  • Prototypes
  • Usability Testing
Design & Development
  • Sketch, Photoshop & Illustrator
  • HTML5, CSS3 & Sass
  • JavaScript & jQuery
  • Bootstrap & Foundation
  • WordPress
A/B Testing
  • Marketing Funnel Optimization
  • E-mail Optimization
  • Social Media Optimizaton
  • E-commerce Optimization
  • Optimizely & Google Optimize
Content Marketing
  • Content Strategy
  • Blog Creation
  • Content Mapping
  • Content Calendars
  • Webinar Events
Social Media
  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn
Email Marketing
  • Responsive HTML Emails
  • List Segmention
  • A/B Message Testing
  • Marketing Automation
  • Drip Campaigns
Paid Search & Social
  • PPC Campaigns
  • Text, Banner & Dynamic Ads
  • Google AdWords & Bing Ads
  • Social Media Campaigns
  • Programmatic & RTB
Analytics
  • Key Performance Indicators
  • Acquisitions and Behaviour
  • Conversion Goals
  • Customer Segmentation
  • Google Analytics and Piwik
SEO
  • Keyword Optimization
  • On-page SEO
  • Link Building
  • E-commerce SEO
  • Local SEO

About Me

I’m a full-stack digital marketer living in the Greater Toronto Area (GTA), Ontario. Using digital marketing, user experience design, project management and web development, I build websites and digital marketing campaigns that will grow your business and increase your company's bottom line. Experienced in creating both B2B and B2C digital marketing campaigns and websites, I'm available for freelance projects.

Digital Marketing

10+ Years

Web Design & Development

5 Years

User Experience Design

3 Years

Project Management

4 Years

I had the pleasure of working with John for more than three years at SharePointHQ. John is an excellent marketing professional to work with. He organized our entire marketing department in a manner that was virtually painless and resulted in greater productivity and sales. He is a strong contributor in both strategic and tactical dimensions, and he knows how to execute with quality.

I.K., Account Manager

I found John Rice to be an excellent dedicated employee. In fact, I have nothing but praise for John. He performed all his marketing duties with the skill of a seasoned veteran. All of his tasks were done on time and within budget. He works well as a team member, but also performed well when the job needed his personal attention. John’s B2B ability from development to implementation is very impressive.

M.L., Training Sales Manager

John is a key asset in developing marketing campaigns that generate tangible leads. He is a leading contributor to the success of the sales team in many ways that include trade shows, event coordination, website publishing, collateral creation and brand management. John exhibits both strategic and tactical planning capabilities and has a strong focus on execution. I would be pleased to have the opportunity to work with him again.

G.J., VP Business Development

I have always been impressed with John's very intuitive ability to quickly understand user needs, often more so than the user themselves. One of John's strengths is his ability to bridge the technical and the business sides of any project, and explain to both audiences in a way that moves the project along. John has a solid grasp of project methodology, and is very focused on ensuring the client's expectations are exceeded.

J.O., Marketing Coordinator

I had the pleasure of working with John for over 3 years. His professionalism and work ethic has allowed him to overcome the many limitations of a small company and produce exceptional results. His constant thirst for knowledge and the hunger to acquire new, relevant skills makes him a valuable addition to any company. I look forward to the chance to work with him in the future.

T.M. Professional Services Sale Manager

I worked very closely with John on several projects and I found him to be consistently pleasant, tackling all assignments with dedication. He successfully developed and implemented several marketing plans for ThinkNet Inc. Not only was he an asset to our marketing efforts, he was also extraordinarily helpful in other areas of the company such as creating and documenting SharePointHQ’s website implementation methodology.

J.B., Advertising Coordinator

I worked with John at SharePointHQ for 2 years. During that time I was able to observe John brainstorm, design, implement and report on many marketing efforts. He worked on many aspects of the business, from the website to cold calling techniques with sales reps to email campaigns. John worked well with everyone on the team and is always incredibly motivated to do more.

J.P., Project Manager

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Greater Toronto, Ontario